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Selasa, 31 Juli 2012

Google Analytics Product Update: Remarketing, Better Content Experiments, and Page Value

07.29

Antonio

	July Product Update
	July 2012

See what's new in Google Analytics, and learn how WBC used advanced segments to improve conversion rate.

What's New

Use your web insights to power remarketing and win more customers

Remarketing with Google Analytics lets you tap into rich insights about your website visitors who show an interest in your products and services--and then show them targeted ads across the Google Display Network that respond directly to their preferences. It's an effective tool to turn your visitors into customers. Learn more

Optimize your content with Content Experiments

Content Experiments is now in 100% of Google Analytics accounts. Plus, we've made some exciting improvements: you can now copy experiments, use relative URLs, and see Site Usage, Goal Set, and Ecommerce tabs in the Experiments report. Learn how well different versions of your pages work in getting visitors to complete your goals, and use this insight to make your site more effective. Look for the Experiments report in the Content section of your account. Learn more

Learn the value of your pages

Use the Page Value metric (formerly $Index) to learn how much revenue has been contributed by a page or set of pages in comparison to the rest of your website. If you have goals set up, go to any Content report, and you'll see Page Value in the last column. Learn more

Case Studies and Education

Case Study: WBC used advanced segments to increase conversions by 12%

By tracking micro-conversions and using advanced segmentation, Periscopix (WBC's SEM marketing agency) found that a high conversion rate for loyal customers was hiding a very low conversion rate for new users. After A/B testing of subtle updates that made their homepage more accessible to new users, they found a winning combination that drove a 12% increase in conversions. Learn More

To gain insights about Analytics and learn from industry leaders, check out our popular posts:
• Move beyond PageViews and look at Conversions
• Why you must measure Social
• Search Attribution: do more with AdWords Search Funnels
• Next Chapter of Analytics: retiring the old version

Watch: "Building Blocks of Digital Attribution"

This intermediate level webinar covers the basics of what attribution is and how you can better value your marketing investments. Watch and enjoy.

Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates.

Happy Analyzing,
The Google Analytics Team

Was this information useful? Share your thoughts with us.

© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

This email was sent to newsathell@gmail.com because you indicated that you want to receive feature announcements about Google Analytics. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/2c6GlRM5AKNA07UGFR6V4Yvtqi4lL9r5k?e=newsathell%40gmail.com&hl=en-US . You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

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Rabu, 18 Juli 2012

Rabu, 04 Juli 2012

Selasa, 03 Juli 2012

Google Analytics Product Update: Mobile Analytics, Intelligence Alerts Widget, & Browser Size Analysis

02.00

Antonio

No comments

	Monthly Product Update
	June 2012

With mobile becoming an important communication and sales channel, we're excited to integrate even more mobile tools into Analytics this month. Download the new Analytics App to view your Analytics account on your mobile phone. We hope you discover even more ways to use these new reports and features to improve your business.

What's New

Measure your mobile application with Analytics
Mobile App Analytics provides end-to-end measurement of the entire customer journey within a mobile application. It enables mobile developers and marketers to create more successful apps and user experiences by measuring metrics at all stages: from acquisition metrics such as new/active user; engagement metrics such as visitor flow, loyalty, and app crashes; and outcome metrics such as goal conversions and in-app purchases. We're slowly rolling out this feature, and it will be available to all by the end of summer. Learn more

The Intelligence Alerts Widget makes it easier to spot unexpected changes on your website
Your automatic and custom alerts are now in your dashboard! No need to click on the Intelligence tab or check your email to see alerts. In your dashboard, you can see a timeline graph of the number of automatic/custom alerts. If you are curious for more details or there is spike in the number of alerts, click on the widget, and it will lead you to the appropriate reports.
Learn more

Browser size analysis: find out what your visitors actually see
What is actually "above the fold" on a webpage is a significant factor in conversion rates, so we've created a visualization that lets you quickly determine which portions of your page are visible to which percentages of visitors. Find it in your Analytics account in the Content section under In-Page Analytics.
Learn more

Data at your fingertips: the Google Analytics app for Android
With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you'll see reports that are optimized for your phone. Swipe through these reports to see the essential data about your websites and apps anywhere, anytime.
Learn more

Insights & Case Studies

Case Study on BuildDirect, how Analytics helped them to increase sales by 50%

By importing AdWords data into Analytics, they found long-tail keywords that worked well. Adding campaign tagging led to a doubling of their email-conversion rates, as they could provide a more targeted message to users. And the In-Page Analytics report helped them improve their site usability and their checkout process. Learn More

Read tips, trends and industry news on the Analytics Google+ Page

Here are a few of our most popular posts for this month:
Making the most of Social Media Measurement
Google Analytics Campaign Tracking Duct Tape
What is your favorite Web Analytics blog?

Watch: "Driving Conversions with Google Analytics"

This new video series features our Analytics Advocate Justin Cutroni. He provides insights into how to use goals, AdWords, and Multi-Channel Funnels within Analytics to make better decisions for your website. Watch and enjoy.

Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates

Happy Analyzing,
The Google Analytics Team

Was this information useful? Share your thoughts with us.

© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

This email was sent to newsathell@gmail.com because you indicated that you want to receive feature announcements about Google Analytics. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/Rv64k5WbYmwYQgXyIuF5sf2y0RA?e=newsathell%40gmail.com&hl=EN_US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

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Rabu, 06 Juni 2012

Selasa, 05 Juni 2012

Google Analytics Product Update: Content Experiments, Social Sharing, Global Site Speed, & Next Generation Measurement

00.22

Antonio

No comments

	Monthly Product Update
	May 2012

Hello -

This month we've released more great Google Analytics tools, including Social Trackbacks, and Custom Dashboards. Plus you can now find us on Google+. Be sure to add us to your circles. We'll be sharing the latest and greatest tips, trends and news about Google Analytics and digital marketing to help you become a better practitioner, and achieve more with your efforts.

What's New

Test and improve your website with
Content Experiments
With Content Experiments, site owners can create A/B/N experiments to measure how effectively different versions of a page get visitors to convert. Optimize towards the goals you have already defined in your Google Analytics account to learn which page design and content is most effective. Set up tests in your Google Analytics account under Experiments in the Content section. Learn more

Learn who's sharing your content with
Social Reports Trackbacks
You publish new content, we scour the web for pages that link to it, and we build automated reports for you right within Google Analytics Social Reports. Find it under the Social Sources report, and click on Activity Stream. Trackbacks help you learn which content gets shared, and keep track of conversations generated from those sites. Learn more

Create custom dashboards with the
Easy Dashboard Library
Want to quickly build a dashboard for reporting across multiple profiles that is custom tailored to your business? Previously you'd have to learn the API, and decide how to integrate this data with a visualization library. Thanks to the Google Analytics Easy Dashboard Library, custom dashboards are now quick and require very little coding. Learn more

Insights & Case Studies

Case Study: Nissan, measuring product interest through ecommerce tracking.

Google Analytics' Ecommerce Tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non ecommerce activity? By implementing ecommerce tracking Nissan is now able to pass additional information to their Google Analytics account, such as the category, color, and model of car the visitor was interested in. Learn more

How fast are websites around the world? An overview of Global Site Speed.

There are many factors that play a role in overall speed of web pages as experienced by users. The browser, the network connection, the client hardware (processing power), the content of the web page, and the hosting location of the web site relative to the user all impact the speed of an individual page load. Japan, Sweden, & Canada had faster page load times, while India, Egypt, & Kenya were much slower. Learn more

What does Next Generation Measurement look like?

Amy Chang, our Global Head of Product, shares her thoughts on what's to come for marketers and analysts. Technology is now advancing to help decision makers understand their customers across channels and devices; plus more advanced analysis tools are making massive amounts of data accessible and more actionable. Learn more

Education & Events

Learn to navigate the new Google Analytics with our interface map.

Find your favorite reports and features in the new Analytics interface in a snap - the interface map in the Help Center offers a visual guide to the new UI.

New Webinars: Learn how to measure your digital programs with these beginner and advanced sessions.

We just hosted and recorded two new webinars that are now available on our YouTube Channel. Watch and enjoy.
Getting Started with Analytics (level: Beginner)
Marketing Attribution Insights (level: Intermediate/Advanced)

Meet us at these upcoming events:

BlogWorld in New York, NY June 5-7
Google Analytics User Conference in Seville, Spain June 14th
Google IO in San Francisco, CA June 27-29

Reminder: In June, we are sunsetting the old Google Analytics report emailer, so be sure to set up email delivery for your reports in the new version of Analytics.

Happy Analyzing,
The Google Analytics Team

Was this information useful? Share your thoughts with us.

© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

This email was sent to newsathell@gmail.com because you indicated that you want to receive occasional Analytics newsletters. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/5yxWq4XUBzy6HYiUtJD2kHdGx7V?e=newsathell%40gmail.com&hl=EN_US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

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