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Improvements to our Privacy Policy and Privacy Controls

newsathell@gmail.com This month, we're updating our Privacy Policy to make it easier for you to understand what information we collect and why we collect it. We've also taken steps to improve our Privacy Checkup and other controls we provide to safeguard your data and protect your privacy. Nothing is changing about your current settings or how your information is processed. Rather, we've improved the way we describe our practices and how we explain the options you have to update, manage, export, and delete your data. We're making these updates as new data protection regulations come into effect in the European Union, and we're taking the opportunity to make improvements for Google users around the world. Making our Privacy Policy easier to understand Simpler structure & clearer language We've improved the navigation and organization of the policy to make it easier to find what you're looking for. We've also explained our practices in more detail and with clearer language. New descriptive videos & illustrations Often a visual description is easier to understand than text alone, so we've added short videos and illustrations throughout the policy. Embedded privacy controls We've made it easier to jump to key settings directly from the policy, helping you make choices about your privacy. The revised policy is available here and will take effect on May 25, 2018. Improving your privacy controls Within the past year, we updated My Activity so that you can better access and manage the data in your Google Account. We also launched a redesigned Dashboard, which allows you to easily see an overview of products you're using and your data associated with them. This month, we've updated our Privacy Checkup with new illustrations and examples to help you make more informed choices about your key privacy controls. And since we understand that your preferences may change over time, the new Privacy Checkup enables you to sign up for regular reminders to check your privacy settings. To learn more about these and other controls to manage your privacy, visit your Google Account. © 2018 Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to newsathell@gmail.com to provide an update about your Google Account.

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[Important Reminder] Review your data retention settings before they take effect on May 25, 2018

Dear Google Analytics Customer, We recently sent an email introducing new data retention controls that allow you to manage how long your user and event data are stored by Google Analytics. We would like to remind you that the new data retention settings will soon take effect - on May 25, 2018. If you haven't already done so, please review and confirm these settings (Property ➝ Tracking Info ➝ Data Retention) as Google Analytics will begin to delete data according to these settings starting May 25. Impact of this setting as of May 25 is the following: Any user and event data that is older than your retention setting will be marked for permanent deletion, and will no longer be accessible in Google Analytics. Deletion will affect the use of segmentation, some custom reports and secondary dimensions when applied in date ranges older than your retention setting. Reports based on aggregated data will not be affected. Find out more You can also learn more about these data retention settings or how Google Analytics is committed to safeguarding your data. Thanks, The Google Analytics Team Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

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[Important Notice] Data processing terms for the General Data Protection Regulation (GDPR) available for review / acceptance

Dear Customer, Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. It affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA). We would like to ensure you are aware of updated data processing terms and a new contact collection mechanism for your Google Analytics Suite Products (Standard and 360 versions). If you service users in the EEA (or are based in Switzerland, where our updated terms are also relevant), or are otherwise subject to the GDPR, please review and accept these terms and provide related contact information. If you do not service users in the EEA or are not based in Switzerland, you may disregard the rest of this email. Step 1: Review and accept the updated data processing terms in each account for each product you manage in the Google Analytics Suite: Google Analytics / Analytics 360: Admin > Account > Account Settings (scroll to bottom of page) Google Optimize / Optimize 360: Edit Account Details > (scroll to bottom of page) Google Tag Manager / Tag Manager 360: Account Settings > (scroll to bottom of page) Google Attribution / Attribution 360: Admin > Account Settings > (scroll to bottom of page) Google Data Studio: User Settings > Account and Privacy (acceptance managed on a user basis) Additional information about accepting these terms: All clients using 360 products, clients using Data Studio, and clients using standard versions of Tag Manager or Optimize whose accounts were created before March 12, 2018, can review and accept data processing terms in their account(s). For clients based in the EEA or Switzerland, updated data processing terms have already been included in online terms for all Google Analytics and Attribution accounts and for Tag Manager and Optimize accounts created on or after March 12, 2018. For clients based outside of the EEA or Switzerland, data processing terms can be reviewed and accepted in the UIs of each account. Once you accept the new data processing terms, they'll supplement your current contract or Terms of Service and will take effect on May 25, 2018 If you contract through a Sales Partner for any 360 products within the Google Analytics Suite, you should seek advice from the parties with whom you contract. If you are located in Germany, the Hamburg Data Protection Authority has been informed of these new data processing terms. Step 2: Provide your legal entity and contact details for notifications we may need to send under the GDPR (e.g. subprocessor appointment): For Analytics, Optimize, Tag Manager and Attribution, you can provide the contact details within Suite Home ( "Organization Settings" >"Data Processing Amendment - Details"). Learn more. For Data Studio, the contact collection mechanism exists in Data Studio only (not in Suite Home) and is available at User Settings > Account and Privacy. Learn more. Find Out More You can refer to privacy.google.com/businesses to learn more about Google's data privacy policies and approach. Sincerely, The Google Analytics Suite Team

Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

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